Digital Marketing – Definitions
Community management activity commonly refers to the activity of managing the presence of a brand or organization on social networks and other community spaces.
The objectives of community management are generally:
– to manage the reputation or the e-reputation of the brand
– to promote the brand, its offers and its events
– to establish a dialogue with customers and prospects
– to foster social engagement and community feeling
– to provide support on social networks
Online advertising, also known as online marketing, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.