Digital marketing

Digital Marketing – Definitions

Community Management

Community management activity commonly refers to the activity of managing the presence of a brand or organization on social networks and other community spaces.

The objectives of community management are generally:
– to manage the reputation or the e-reputation of the brand
– to promote the brand, its offers and its events
– to establish a dialogue with customers and prospects
– to foster social engagement and community feeling
– to provide support on social networks

Online Advertising

Online advertising, also known as online marketing, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. 

Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising


Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image searchvideo searchacademic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.